High preproduction costs make it impossible for many manufacturers to present their products at international trade fairs. As a result, many innovative products are denied access to the market. The stationary retail trade needs every conceivable help to be noticed in a digital shopping society. - In times of pandemic, network meetings at established trade fair venues have become impossible. - MTMfair, as a presentation area, community and order platform, provides completely new opportunities to form fresh links between all those involved in the retail chain.