For Salling Group, we turned the iconic characters from the Looney Tunes into soft and cuddly plush toys, appealing to both kids and parents. With the reduce, reuse & recycle premise, the plush toys were made of recycled materials and certified according to the Recycled Claim Standard. Additionally, we designed 40 stickers, 20 Holocards that could be collected and placed in a beautifully designed collector’s album, made of FSC paper. The hard cover album also includes a battery-operated light module, in which kids can learn to trace and draw by placing their Holocards on top.