For people's oral hygiene, we ensure our ingredients are naturally-sourced, harvested and selected. It replaces traditional abrasives with sustainable wood cellulose from beech and spruce which can be 100% dissolved in water and is provided by a supplier that complies with FSC standards. While embracing the tooth enamel like soft, lush fabric, this wood powder also paves the way to a greener earth. The unique color of the toothpaste comes from the 3 billion chlorella cells, a green algae rich in phytochemicals and minerals that grows in freshwater to reinforce teeth and keep your breath fresh.