WOW Felt is a nonwoven wool felt from textile waste of wool’s industry (residual fibers in textile combing and weaving selvages), to consumers of socio-environmental responsibility, regardless to gender, age or stratum (low cost), and to textile industry that wants to create a cleaner and circular production line. The production makes the material sustainable & innovative, using waste from this industry, not adding virgin material, also using machinery known to the textile industry (nonwoven machine – needle punching; and felting machine), without new industrial processes or machines.