In the era of throwaway plastic toys, ‘Cubcho’ empowers children to create their own play in a simple and sustainable process. This user-friendly press enables kids from two years old onwards to create building blocks of any color only from paper pulp. Through making, parents introduce their young ones to a rich spectrum of sensorial experiences, material conditions, and abstract concepts and let them experiment with recyclable materials. Once air-dried, the cubes inspire endless imaginary play - from stacking two cubes on top of each other to building giant installations.