Gut zu Vögeln is a holistically conceived, environmentally friendly contraceptive condom start-up that aims to sensitise Generation Y & Z to the decline of wild bird species in Germany in a humorous way. The contents of a condom pack are twelve condom cups, a sachet of bird's meadow seeds and a leaflet. A portion of the proceeds from each pack goes to a conservation project for birds and their habitats. QR codes on the website and social media encourage people to get involved with the issue and point to simple ways of taking action to protect species at home.