Green Concepts

Itthon. is a concept of a brand that intends to broaden the possibilities of craftsmen in Vojvodina, Serbia, by relying on the traditions and know-how of small-scale industries. I address low-technology workshops with huge expertise to create a collection of objects together. These are high-quality, long-lasting, small-series home goods made from local base materials, with sustainable tools. The products combine local know-how with the tools of design, which creates new market opportunities for the makers. The project aims to form a community of object makers and to generate economic profit.