MODU is a life-sized modular toy that promotes health and creativity through open-ended play. The system consists of blocks that can be assembled into multiple functional constructions and rides using a simple peg-connection principle. The product is fully recyclable and made out of EVA-foam and food-grade ABS-plastic. All kids go through physical and cognitive changes at a rapid pace during their first years and thus many toys are quickly outgrown. MODU offers a sustainable alternative and is designed to remain fun and challenging from ages 6 months to 6 years.