Green Concepts

RUFUS is a rotary drive kitchen tool that seeks for a deeper user-product-connection by using a customer assembly approach. This leads to a better understanding of the product and the resources used. It increases the personal demand for a long life cycle, eventually counteracting the dramatic amounts of small electric equipment which do not end up in proper recycling facilities. The basis of a long product life are integrated repair and maintenance manuals, a service tool and the object-like shaped enamel housing which reduces the perceived date of expiry associated with modern technology.