Clearly
The Mixflasche against against packaging waste
I created Clearly to address the challenge of reducing single-use plastics in the beauty industry. This reusable bottle mixes a compacted round of concentrated shampoo with water. Not only does this completely transform the overall user experience, but it also decreases the overall plastic usage and the emissions created by shipping water-heavy products across the globe. Since most products are 70-90% water, I hope that this idea of using concentrates would extend into other beauty products as well to solve the larger challenge of reducing single-use plastics.