Ocean Bottle, enables individuals to help solve the ocean plastic crisis with the world's most impactful reusable bottle. Each bottle purchased actively funds plastic collection and sets up recycling infrastructure in coastal communities with high levels of mismanaged plastic waste, together with partners Plastic Bank. The equivalent of 1000 ocean-bound plastic bottles are collected for each Ocean Bottle purchased. Designed in Norway, each bottle also comes embedded with an NFC enabled smart-chip, which will allow owners to fund more plastic collection for free at partner locations.