Based in Edinburgh, CHOOSE aims to minimise plastic pollution by offering plastic-free alternatives to everyday products. From the beginning, we have been striving for positive change, working closely with our charity partner Water For Africa. Together we aim to provide infrastructure across West Africa. We want to make the simple act of picking up one of our products a choice that helps both the environment and those who need it most. We are aiming to minimise plastic pollution by offering consumers plastic-free alternatives to their everyday products.