The CUPITO is a reusable cup based on PLA (a.k.a. lactic acid), which consists of 100 per cent renewable raw materials (e.g. vegetable waste products from corn processing), has the same properties as a cup made of PP and is approved for use in the food sector. The environmentally friendly laser treatment of the cup guarantees the permanent application of logos, lettering, etc., so that the CUPITO can be used at events for several years. An internal deposit system for return at the end of the cup's life cycle also offers an attractive incentive for customers.