Dr. Bauer's Zahnliebe has set out to make a highly emotional experience out of the annoying duty of dental and oral care with innovative, sustainable products and a new conceptual design approach. The aim is to increase usage and the preventive effect, while at the same time having fun and improving dental health. The innovative packaging made of grass paper, toothbrushes made of straw, bristles made of castor oil and tubes made of wood do without plastic up to the prescribed minimum and thus reduce the use of water by 90%.