Die Allianz Zukunft Reifen (AZuR) (The Alliance for the Future of Tyres) is working with over 60 partners from industry, trade and science to promote a climate-friendly circular tyre economy in Germany and Europe. Used tyres are to be 100 percent reused or recycled by 2028. This will make it possible to avoid millions of tonnes of waste every year, reduce CO2 emissions and conserve natural resources. At TyreXpo Asia 2023, AZuR's commitment was honoured with the Recircle Award in the Circular Economy category.