LOVR™ is an acronym that stands for Leather-like, Oil-free, Vegan, and Residue-Based. As its name suggests, LOVR™ is a vegan material that can be used as a substitute for leather in various industries such as footwear, furniture, fashion and automotive. It is made from residual fibers from industrial hemp cultivation. Unlike artificial or vegan leathers, LOVR™ does not contain any petrol-based products. LOVR™ is a truly circular material since it is compostable and recyclable. It is important to highlight that the material can be produced carbon neutrally (cradle to gate).