Green Concepts

New Blue is a new way of manufacturing jeans. With finding new pathways in circular economy, aesthetics and production processes, New Blue explores this with the case of discarded jeans. The aim of this project is to demonstrate that worn-out jeans can become part of new and continuous material flows, re-transforming into jeans again with the technology of forming recycled textile fleeces and digitally aided industrial embroidery to create recycled fashion items in circular material cycles.