Frozen bum is a major problem in the Nordics. Mums and dads who support their kids playing ice hockey suffer the most. A frozen bum is also considered a reputational risk for companies that take their staff to outdoor concerts. We are replacing polyurethane Sitpads with our innovation made from textile waste. The nonwoven fiber material of our felt originates from the company’s own used workwear or production side flow, supporting their circular ambitions. Two layers of felt are attached with a waterproof membrane and then shaped into a foldable Sitpad using a special thermoforming tool.