Isidro
Patrimonio y sostenibilidad como origen
Isidro es un botijo inspirado en la simbología del binomio agua-Madrid a través de su patrón, San Isidro. Esta revisión formal de un clásico glorifica el preciado elemento como elixir de vida. Su producción artesanal reduce el impacto medioambiental con fundición en barbotina, esmaltado por inmersión, monococción y comercio local, aprovechando materiales y energía. El asa del objeto se convierte en el nimbo del patrón madrileño y en la banda de yute de su cinturón. La arcilla blanca se asocia con el alma pura y aporta distinción a la cerámica de agua, trufada con el típico marrón.
Empresa/Institución
Escuela Superior de Diseño de Madrid
The Madrid Higher School of Design (ESD Madrid - Est. 2010) is a training center that offers official public Higher Education in Design at the Undergraduate (Interior, Graphic, Fashion and Product) and Postgraduate (Interactive Design and Design of Commercial Spaces) of the QF-EHEA (European Higher Education Area). The ESD campus has more than 700 students and 100 teachers whose mission is to respond to social demands, training professionals with the ability to research, propose and optimize new products and services.
País
España
Sitio web
Designer(s)
Sergio Cuartones
I´m Sergio Peña, AKA Sergio Cuartones, a family pseudonym that dates back to 1875 and that I use as an identifying sign of my Toledo roots. My career develops within product design, graphic design and visual identity development with solutions based on rigor, honesty and technical solvency. I consider design as a true tool for improving the quality of life as well as a vector for creating emotions and memorable moments. I am passionate about design and heritage, using history and symbols to conceive unique products forged on the pillars of sustainability. Nothing is constant except change.