SLOWLI Concept was founded in 2020 as a startup by the South Tyrolean interior designer Angelika Frenademetz – with a very special concept: "In collaboration with local manufacturers, social workshops and independent artists and designers, we at SLOWLI Concept produce pieces of furniture and accessories in real handwork – sustainable, minimalist, mindful. We focus on conscious deceleration as a counter-trend to our fast-paced everyday life. This is exactly what each unique piece from our COLOURFUL Collection reflects."