Environmental activist Priya Downes is the founder of Nudea, a sustainable underwear brand. Raised in Kenya, Priya has utilised her first-hand experiences of poverty as motivation to actively promote better sustainability within the fashion world. During a previous job at The World Bank, she made it her mission to address the lack of sustainability efforts within the fashion industry and continues to pioneer projects to improve environmental responsibility processes and ethical fashion. Founding and leading her own brand, Priya has brought her passion for sustainability to the heart of Nudea.