Wellicious founder, Peruvian-German Heike Petersen Cunza, boldly pursued a dream to shake up the fashion industry for the better. A passionate yogi, Heike couldn’t find clothes for her yoga practice that were both stylish and sustainable, so she began her mission to combine her love of yoga with the philosophy that style should not be at the expense of our planet. The idea of a transparent, biodegradable yoga clothing line, safe for biological systems, seemed near impossible, but she dreamed big and has succeeded in making that a reality!