Daniela de Sá have a degree in management with marketing specialisation and a professional course in design and patterns of shoes, bags and accessories. She work in the fashion industry for 20 years and she started her career as photography model, she worked in the family business (shoe fatory) for 7 years, where she learned about the standards for luxury fashion while was producing for brands like Gucci and Versace. She consider herself as a visionary and she is wanting to do the change in the fashion industry.