Slovenian designer Barbara Prinčič became well acquainted with environmental issues in design during her post-graduate studies in Holland. There, she quickly came to realise that this emerging field would serve as the main subject-direction of her career. Today, when environmental issues have made it to the forefront of the international agenda, she asserts that her time has come. She is an active promotor of material and product reuse, accomplishing this through her own design projects or together with the younger generations at the Academy of Fine Arts and Design in Ljubljana, Slovenia.