The idea was born out of a family frustration. The need for products with simple but great natural ingredients for me and my 3 boys. The need, within a family of five to reduce the amount of product on the bathroom shelf. The need to stop throwing all these empty plastic jars into a he trash. So we decided to creat it ourselves for the family. After a few years, we decided to commercialise it with the help of a great laboratory of natural products while researching other projects for other needs such as hair and body wash.