Isidro
Heritage and sustainability as origin
Isidro is a botijo inspired by the symbology of the water-Madrid binomial through its patron saint, San Isidro. This formal revision of a classic glorifies the precious element as an elixir of life. Its artisanal production reduces the environmental impact with slip casting, immersion glazing, single firing and local trade, taking advantage of materials and energy. The handle of the object becomes the nimbus of the Madrid patron and the jute band on his belt. White clay is associated with the pure soul and provides distinction in water pottery, truffled with the typical brown.
Company/Institution
Escuela Superior de Diseño de Madrid
The Madrid Higher School of Design (ESD Madrid - Est. 2010) is a training center that offers official public Higher Education in Design at the Undergraduate (Interior, Graphic, Fashion and Product) and Postgraduate (Interactive Design and Design of Commercial Spaces) of the QF-EHEA (European Higher Education Area). The ESD campus has more than 700 students and 100 teachers whose mission is to respond to social demands, training professionals with the ability to research, propose and optimize new products and services.
Country
Spain
Designer(s)
Sergio Cuartones
I´m Sergio Peña, AKA Sergio Cuartones, a family pseudonym that dates back to 1875 and that I use as an identifying sign of my Toledo roots. My career develops within product design, graphic design and visual identity development with solutions based on rigor, honesty and technical solvency. I consider design as a true tool for improving the quality of life as well as a vector for creating emotions and memorable moments. I am passionate about design and heritage, using history and symbols to conceive unique products forged on the pillars of sustainability. Nothing is constant except change.