Matterial
A zero-waste flower packaging material
The environmental footprint of the floral industry is anything but rosy. Part of the problem: excessive packaging waste. As a zero-waste flower packaging material, Matterial is set up to change that. Beyond protecting flowers on their way from florist to vase, the water-soluble biopolymer finds its second use as flower food. Added to the water, Matterial nurtures the stems to keep the flowers fresh for longer. The 2-in-1 solution tackles waste from two sides: Made from food-waste-extracted starch, Matterial reduces existing waste, while its second use as flower food eliminates packaging waste.
Company/Institution
Copenhagen Business School
CBS is a globally recognised business school with a broad focus and deep roots in the Nordic socio-economic model.
Country
Denmark
Designer(s)
Viviane Elisa Kowsche
Viviane is a recent Master’s graduate in Innovation and Entrepreneurship from Copenhagen Business School with an international and interdisciplinary profile. Drawing on her background in business, economics, and design, she is committed to developing systemic solutions for a more sustainable future.