Tría Packaging
Single-material packaging for canned food
Tría is a cardboard band that proposes packaging the product in cylindrical cans, providing a magnificent cubic capacity of space while creating distinction at the point of sale. The band wraps the cylindrical cans without any type of adhesive, since all the joints are made by clipping. In the graphic, based on the Pantone universe, only two inks are used, from which a third color is obtained through their plot. Its simple and forceful forms are a call to attention in a sector that traditionally has visual appeals closer to the figurative.
Company/Institution
Escuela Superior de Diseño de Madrid
The Madrid Higher School of Design (ESD Madrid - Est. 2010) is a training center that offers official public Higher Education in Design at the Undergraduate (Interior, Graphic, Fashion and Product) and Postgraduate (Interactive Design and Design of Commercial Spaces) of the QF-EHEA (European Higher Education Area). The ESD campus has more than 700 students and 100 teachers whose mission is to respond to social demands, training professionals with the ability to research, propose and optimize new products and services.
Country
Spain
Designer(s)
Sergio Cuartones
I am Sergio Peña, AKA Sergio Cuartones, a family pseudonym that dates back to 1875 and that I use as an identifying sign of my Toledo roots. My career develops within product design, graphic design and visual identity development with solutions based on rigor, honesty and technical solvency. I consider design as a true tool for improving the quality of life as well as a vector for creating emotions and memorable moments. I am passionate about design and heritage, using history and symbols to conceive unique products forged on the pillars of sustainability. Nothing is constant except change.