Tría Packaging
Envases monomateriales para conservas
Tría es una banda de cartón que propone envasar el producto en latas cilíndricas, proporcionando una magnífica cubicación del espacio a la vez que crea distinción en el punto de venta. La banda envuelve las latas cilíndricas sin ningún tipo de adhesivo, ya que todas las uniones se realizan por clipaje. En la gráfica, basada en el universo Pantone, sólo se utilizan dos tintas, de las que se obtiene un tercer color a través de su trama. Sus formas sencillas y contundentes son una llamada de atención en un sector que tradicionalmente tiene recursos visuales más cercanos a lo figurativo.
Empresa/Institución
Escuela Superior de Diseño de Madrid
The Madrid Higher School of Design (ESD Madrid - Est. 2010) is a training center that offers official public Higher Education in Design at the Undergraduate (Interior, Graphic, Fashion and Product) and Postgraduate (Interactive Design and Design of Commercial Spaces) of the QF-EHEA (European Higher Education Area). The ESD campus has more than 700 students and 100 teachers whose mission is to respond to social demands, training professionals with the ability to research, propose and optimize new products and services.
País
España
Sitio web
Designer(s)
Sergio Cuartones
I am Sergio Peña, AKA Sergio Cuartones, a family pseudonym that dates back to 1875 and that I use as an identifying sign of my Toledo roots. My career develops within product design, graphic design and visual identity development with solutions based on rigor, honesty and technical solvency. I consider design as a true tool for improving the quality of life as well as a vector for creating emotions and memorable moments. I am passionate about design and heritage, using history and symbols to conceive unique products forged on the pillars of sustainability. Nothing is constant except change.