Guardian Storm - G4J
The worlds first sneaker designed for activists
General purpose sneakers inspired by and designed for everyone helping the world: embrace equality, heal the planet and change the system to fix the future. Sustainable materials include 100% recycled textiles, along with plant based foam, rubber and 'leather'. What makes them innovative is their role in problem solving the challenge of an unsustainable consumption based social structure that's driving planetary tipping points beyond survivability. By directly supporting the peaceful fight for systemic change, AGENCY speeds the progress necessary to achieve our social sustainability goals.
Company/Institution
AGENCY Footwear LLC
AGENCY Footwear is a social and environmental justice based sneaker brand dedicated to helping the greater good with every facet of its existence. General purpose shoes designed to perform when activists need them most. Made with 100% recycled textiles and plant based foam, rubber and "leather" at leading facilities that meet or exceed the strictest fair trade, chemical handling and animal welfare standards. Marketed by highlighting community organizers and coalition builders with net proceeds going to those on the front lines fighting for equity and justice. All behind an olive branch logo.
Country
United States
Website
Designer(s)
Mathew Drazic
Going straight into footwear design after 3 years of collage and an internship at Converse, Mathew worked for Rykä at one of Michael Rubin's first companies, where he learned efficient business strategies from 4 powerhouse women with years of experience at Nike and adidas. Later working for New Balance and Diesel he sharpened his technical acumen and creativity. Evolving into design management he took on the challenge of changing business culture through design. While only somewhat successful, he gained the experience necessary to problem solve seemingly insurmountable business obstacles.