Guardian Storm - G4J
La primera zapatilla del mundo diseñada para activistas
Zapatillas de uso general inspiradas y diseñadas para todos los que ayudan al mundo: abrazar la igualdad, sanar el planeta y cambiar el sistema para arreglar el futuro. Los materiales sostenibles incluyen textiles 100% reciclados, junto con espuma, caucho y "cuero" de origen vegetal. Lo que les hace innovadores es su papel en la resolución del problema de una estructura social basada en el consumo insostenible que está llevando a puntos de inflexión planetarios más allá de la supervivencia. Al apoyar directamente la lucha pacífica por el cambio sistémico, AGENCY acelera el progreso necesario para alcanzar nuestros objetivos de sostenibilidad social.
Empresa/Institución
AGENCY Footwear LLC
AGENCY Footwear is a social and environmental justice based sneaker brand dedicated to helping the greater good with every facet of its existence. General purpose shoes designed to perform when activists need them most. Made with 100% recycled textiles and plant based foam, rubber and "leather" at leading facilities that meet or exceed the strictest fair trade, chemical handling and animal welfare standards. Marketed by highlighting community organizers and coalition builders with net proceeds going to those on the front lines fighting for equity and justice. All behind an olive branch logo.
País
Estados Unidos
Sitio web
Designer(s)
Mathew Drazic
Going straight into footwear design after 3 years of collage and an internship at Converse, Mathew worked for Rykä at one of Michael Rubin's first companies, where he learned efficient business strategies from 4 powerhouse women with years of experience at Nike and adidas. Later working for New Balance and Diesel he sharpened his technical acumen and creativity. Evolving into design management he took on the challenge of changing business culture through design. While only somewhat successful, he gained the experience necessary to problem solve seemingly insurmountable business obstacles.