Kelpi is on a mission to combat plastic pollution by reducing fossil fuel reliance, replacing traditional single-use plastics with innovative, seaweed-based materials. Applied as a coating to paper, card and other fibre substrates, ‘KelpiCoat’ is designed to replicate the performance of plastic and is an ideal alternative for large FMCG organisations looking to reduce their plastic consumption. Incorporating natural bonds into the material’s chemistry, our material is recyclable and biodegradable, breaking down completely in the environment ensuring no toxins or microplastics are left behind.