The Green Concept Award is presented in various categories. Click on the category names for more information.
Benefits for all participants
+ Submission check & feedback on main award criteria.
2. Nominee´s Benefits
+ Nominee-Seal with unrestricted advertising rights.
+ PDF Award certificate.
+ Project portrait in the Sustainable Directory.
3. Winner´s Benefits
+ Winner-Seal & PDF Award certificate.
+ Portrait in the Green Concept Award Gallery for one year.
+ Participation in Green Product Audience Award (50.000 votes yearly).
+ Opportunity to be selected for the Start-Up-Mentorship-Program.
+ Opportunity for integration into the Green Trend Book (250.000 readers).
+ Selected project features on partner publications.
+ Content for own press, PR & social media activities.
4. Best of category Benefits
+ Best of category-Seal & PDF Award certificate.
+ Integration in the winner’s marketing campaign.
+ Individual jury quote.
+ Integration in Award press work.
+ Selected projects included upcoming exhibitions.
February - May Cluster meetings, matchmaking with participants and members of the Green Future Club
14-22 May Special exhibition in Munich in cooperation with the Munich Creative Business Week. Learn more here
18 May 2022 Award Ceremony at ARRI-Kino - as a TOP event of the Munich Creative Business Week, Munich. Register here
July Green Cells Workshops Batch1
30 July Early Bird Submission deadline for Green Concept Award 2023.
August Green Cells Workshops Batch2
30 September Regular Bird Submission deadline
October Green Cells Workshops Batch3
22-30 October Dutch Design Week Exhibition
25 November Final deadline
12 December Winner Announcement
12 Dec - 22 Jan 2023 Audience Awards voting & Jury decision on the Best of the categories.
March 2023 Award Ceremony
EXTRA ACTIVITIES: Green Future Club
Participation in the Green Concept Award is free for students and graduate works from 2021! In order to run the Award at a sophisticated level, there are submission fees and a selection fee for established companies. The submission fees will increase to 400€ on 1 July and to 450€ on 1 October. Registration in the system is free of charge. Special rules apply Green Future Club members and this year for design studios in Hispanic countries .
Ludovico Durante is the co-founder and Marketing Director of Staiy. Born in Turin in 1997 and based in Berlin, he is a creative individual with a strategic mindset. Passionate for sustainable living, he advocates for businesses’ responsibility to provide access to sustainable options. With a background in Psychology and Business Management, he has been guest lecturer across several European universities to touch the themes of entrepreneurship and sustainability, and often a speaker in international digital venues between fashion and tech. Through Staiy, he embodies the mission of accelerating the transition towards a more sustainable lifestyle by means of ethics, aesthetics and innovation. The marketplace has already been recognized by Vogue, WWD, Euronews and more and counts over 120 partner brands.
Katja Lucas, senior project manager Design Works, has been working for Dutch Design Foundation (DDF) in Eindhoven since 2003. She studied at the renowned Design Academy Eindhoven. During her studies she developed a passion for design and collaborations. Katja has extensive management experience in design projects and programs. She has contributed to the success of Dutch Design Week (DDW), the event that is nationally and internationally recognized as the leading design event in Europe. In 2018 it attracted 350,000 visitors and offered a platform for 2500 designers with over 500 events. For over 12 years Katja was responsible for the content and quality of the program. Since 2018, she has been responsible for talent development within DDF. Tthe focus is on the master and coaching program Driving Dutch Design together with the partners BNO and ABN AMRO. Every year, 20 studios are selected who undertake an intensive professionalization process for 10 months. She scouts and invites designers and strengthens their studios by making productive connections. Katja Lucas among others was also responsible for several exhibitions at the Design House Eindhoven commissioned by DDF. She cooperates in the online international design platform Dutch Design Daily’s, and is a member of the advisery board of TEDxEindhoven. She is a jury member for several awards in Belgium, Germany and the Netherlands.
Katja Keienburg has been in charge of the international trade magazine baby&junior since March 2020. It has been distributed in around 30 countries for over 60 years and is published digitally worldwide. A mother of two herself, she has an eye on the needs of today's parents and offers an overview of the baby and children's industry with reports and features on trade fairs, associations, manufacturers, retail and e-commerce. The respective focus topics provide an indispensable basis for decision-making for buyers - so baby&junior is also represented on all channels. The topic of sustainability has played an important role for babies and children since before yesterday, which is why baby&junior also repeatedly focuses on environmentally friendly products, climate-neutral companies and sustainable concepts.
Meike Weber developed new contents and formats around the architectural trade magazine DETAIL for 15 years. Among other she worked on DETAIL research as an open network of architecture, business, research and politics. Detail research uses various formats to convey topics on the "future of building" based on research results and studies on the effects of social change and megatrends on architecture and the city. For several years, she has also been responsible for teaching at the Institute for International Trendscouting of the Faculty of Design at the HAWK Hildesheim and advises various committees from business, NGOs, teaching, research and politics.
Julius Wiedemann's book "Product Design in the Sustainable Era" is one of the most influential books on sustainable design. Julius Wiedemann was born in Brazil where he studied design and marketing. As Executive Editor for Design and Pop Culture as well as Director for Digital Publications at the international publishing house TASCHEN, he was responsible for more than 40 books. He is the author of numerous magazine contributions and has already been involved as a juror in several international competitions. In total, more than 1.5 million copies of Wiedemann's publications have been sold worldwide, including titles such as "Information Graphics," "Product Design in the Sustainable Era," "Illustration Now!", "Logo Design," and "Japanese Graphics Now! ", and many more.
Johanna Neves Pimenta studied industrial and communication design. As a trainee and editor of the trade journal Designreport, she learned journalistic skills before setting up a press and online marketing department for the international design fair blickfang. As editor-in-chief of md INTERIOR DESIGN ARCHITECTURE, she now brings together an understanding of design, digital competence and journalistic passion in order to lead the prestigious print title into a multimedia future with her colleagues.
Kiersten Muenchinger is an Associate Professor in the Product Design Program and one of the principles in the Green Product Design Network at the University of Oregon. She was honored with the Sustainable Practice Impact Award in 2018. Muenchinger researches and teaches the intersection of materials, manufacturing and design with an emphasis on sustainability tactics and metrics. Her research utilizes Kansei engineering principles to measure how consumers perceive the sustainability of materials. Kiersten was named “Young Educator of the Year” in 2011by the Industrial Designers Society of America (IDSA), and one of the Design Intelligence 30 Most Admired Educators for 2015. Before joining UO, Kiersten was a design engineer with IDEO, Fitch, Sottsass Associatti, and Walt Disney Imagineering.
As Managing Director of the online market place Avocadostore.de, Mimi Sewalski is always on the look-out for new product ideas. She has been working with many sustainable start-ups from their beginning and helps them with online presence in brand building and product development.
Avocadostore.de offers more than 200.000 green products from 750 retailers from all over Germany. All the products offered must meet at least one of the sustainability criteria set by Avocadostore.de. Mimi Sewalski studied Sociology and Criminology in Munich. In 2005 she moved to Israel and worked there in a high-tech start-up in the eCommercials. At the same time, she became involved in the plastics recycling sector in Tel Aviv.
Since 2011, she is part of Avocadostore.de.
Xin Liu is Vice Director of the Art and Science Research Center of the Institute of Sustainable Design at Tsinghua University. His main research in on Sustainable Design, User Research and Product Service System Design. He is the director of LeNS-China (The Learning Network on Sustainability), which includes China's top 15 universities and co-founder of DESIS-China, an alliance for social innovation and sustainable design in China. Additionally, he is Chairman of the Tsinghua University’s DESIS International Alliance Academy of Arts & Design. In 2012, he was elected Educational Officer of the "Excellent University Talents of the Turn of the Century".
Andrea Herold founded InteriorPark. together with Tina Kammer in 2010. As a consultant, she develops and
sustainability strategies for companies. In workshops, she provides well-founded market developments and accompanies pioneers of sustainability in their positioning.
She designs and prepares sustainability reports in accordance with international GRI standards, which transparently present both the status quo and the sustainability strategy.
Melodie Abdollahi is co-founder of Haus von Eden. Before that, she worked for a long time in management consulting and strategic development for large corporations. She spent several years in China and gained expertise in industrial production. There she experienced first-hand the direct consequences of the Western world's fast-paced consumption and decided to do something about it. Her focus is on corporate social responsibility, which is why she was instrumental in designing the scoring model and the sustainability criteria of Haus von Eden. Based on this, the positive actions of sustainably operating companies are highlighted on the platform. Haus von Eden is the first German-language platform for sustainable design & lifestyle as a reliable contact point for conscious consumers who do not want to forego aesthetics.
Susanne Ewert is a qualified designer and co-owner of the Berlin design studio ZielFORM londonberlin. ogether with her business partner and design team, she develops innovative products for the consumer, medical and capital goods sector. She understands the design work as a holistic product development from the product conception through to the constructive implementation in CAD. Many of their designed products e.g. for Sennheiser, Grundig and elgato have been awarded design prizes. Susanne is a member of the VDID and Council for Sustainability of the German Designer Day and Adhoc AG for Sustainability (Agenda 2030) of the German Cultural Council. She studied industrial design at the Muthesius University in Kiel.
Leonne Cuppen studied at the Design Academy Eindhoven and immediately after graduating in 1990 she started a design agency for furniture and interior design and the Yksi Expo foundation, a platform to promote sustainable and circular design. She was one of the initiators of what is now Dutch Design Week, with which she is still associated (advisory board), founded the Designhuis Eindhoven in 2007 together with Lidewij Edelkoort and the municipality of Eindhoven, is part of various juries, advisory committees and board positions. In addition, Leonne curates, designs and realizes exhibitions that can be seen in other places in the world, from Beijing to Barcelona and from Moscow to Madrid.
Anna Theil co-founded the crowdfunding platform Startnext from 2010 to 2019 and advised and supported many founders and creatives in this context. Her focus was mainly on the topics of social business, sustainability and culture. In 2019, she co-founded "Studio Für Morgen" https://studiofuermorgen.de and deals with the changes in society and the working world. Anna Theil studied media and communication sciences.
Katrin de Louw studied interior design, trend expert and since 1997 Owner and Managing Director of TRENDFILTER®- design future for furniture and materials. Her passion for interior architecture, trends, design and her curiosity led her go to China in the early 2000s, where she worked for Häcker Küchen and Tom Tailor, among others, designing concept stores and being responsible for the on-site construction as well as various product developments. The topics of the future and ecology were always important sources of inspiration and motivation for her work as a trend scout. Since 2007, she has been giving talks on interior trends to decision-makers in the furniture industry, is an author for trade journals, a juror for renowned juries and is seen today as one of the leading experts on interior and furniture trends, materials and surfaces. In the course of her 25-year career, she initiated two successful business networks: FURNITURE FUTURE FORUM as a trend forum in the center of the German furniture industry in East Westphalia, and the still young COLORNETWORK®, which thinks color sustainably for the first time and makes products transparent for planners in their cradle to cradle cycle.
Karsten is a trained industrial mechanic for machine and system technology and a qualified product designer. Since his studies he has been working on "New Materials in Product Design".
From 2005-2013 he was Director Library & Materials Research, significantly involved in building and managing the world's largest materials library for the New York-based consulting company Material ConneXion. In 2013, the materials expert founded MRC - Materials Research & Consulting, a consulting company for innovative and sustainable product development. MRC advises development departments of well-known companies from Europe, Asia and the USA.
In 2019 he founded "The Circular Materials GmbH". The company develops and produces tailor-made materials and products for the circular economy.
Since 2009 he has been teaching "Material & Design" and "Sustainability & Circular Design Practice" at various engineering, design and architecture universities.
Claus-Christian Eckhardt was appointed in 2001 as professor and director of Lund University School of Industrial Design in Sweden. He studied industrial design at the Braunschweig University of Art. After graduating, he worked for Silvestrin Design, Blaupunkt and Bosch, where later he became head of design. He led the design activities of Tenovis and Avaya. He also a freelance designer since 2000.
Bert Odenthal has been focusing on sustainable design since the 1990s. With his team at Odenthal Design he virtually only works for and with people and organisations pursuing sustainable paths. CO2 optimisation and neutralisation and, above all, significance of the projects are his compass, often leading him to creative cooperation with clients and stakeholders. He became a Utopia Changemaker, was a member of the think tank “Designer 2030” of Allianz deutscher Designer (Alliance of German Designers, AGD) and engages in the Council for Sustainability of Deutscher Designtag and Adhoc-AG Sustainability of the German Cultural Council. He conveys his expertise to other designers in workshops and lectures.
Petra Schmatz studied political science in combination with economics and law at the University of Passau. After graduating, she joined AVR Verlag in Munich in 2004 and has since been writing passionately in various departments for its magazines. As a Bavarian child from the countryside, Petra Schmatz is privately very committed to a sustainable lifestyle. That's why she finds her work as editorial director at green Lifestyle magazine a special highlight of her job and a personal enrichment. She sees tracking down green trends, news and innovations and reporting on them as a great opportunity to make the world a little bit better, bit by bit. In her editorial work, Petra Schmatz focuses primarily on the areas of eco-fair fashion and organic food & beverage.
Katja Reich is head of the editorial team of DBZ Deutsche Bauzeitschrift in Berlin and Gütersloh since 2019. She has over 20 years of experience in the conception and editorial implementation of architecture journals with a focus on corporate publishing, in the planning and implementation of specialist events for architects and in the field of construction products. Bringing design requirements and practical building requirements into harmony is the focus of her work across all communication channels.
Robert Pludra is an industrial designer and an assistant professor at the Faculty of Design, Academy of Fine Arts in Warsaw, where he was a Deputy Dean ( 2016-2019). His design office is focused on product, social and exhibition design as well as leading design workshops . In 2013 Robert defended his PhD thesis in social design. He is a member of the Association of Industrial Designers (associated in BEDA). He participated in more than fifty exhibitions at the most important design festivals (in Milan, London, Paris, Berlin or Tokyo). He is a laureate of many competitions and scholarships.
Sebastian Thies, 6th generation footwear professional since 1856, is the Founder x Designer of high-end sneaker brand nat-2™ and CEO of progressive sustainable home and footwear brand thies 1856 ®. Sustainability is key since more than 160 years in the family tradition.
Sebastian is also a Creative Director at various other Projects and has worked with companies such as MCM, Wu-Tang, Sony, Paramount, Activision, Ritter Sport, Atelier PMP, Hasbro, Gabor, HBC, Levi's, Benetton, nowadays, Urban Outfitters, Studio100 ... Sebastian's Designs have been showcased and included to design collections in international re-known exhibitions and museums such as Grassimuseum Leipzig, Red Dot Museums Essen x Singapore, Kunsthaus Vienna, MKG Hamburg, Shoetopia Detroit, Cube Designmuseum NL, Wilhelm Wagenfeld Stiftung Bremen, VirtualShoemuseum, Deutsches Museum...
Sebastian has already won several international awards such as the Red Dot Design Award, German Brand Award, Innovation x Design Award, IspoBrandnew Award, was nominated twice for Germany's Designpreis and appointed as Fellow and Kultur- x Kreativpilot by the Federal Republic of Germany.
The London Designmuseum has quoted nat-2™ as "one of the 50 shoes that changed the world" in its books.
Raz is an Assistant Professor of Strategic Design and Management at Parsons School of Design - The New School in NY, where he explores sustainable business models and how companies can respond effectively to the climate crisis. Currently, he serves as an Associate Director of the Strategic Design & Management BBA Program. Raz is the co-founder of two green startups (Hemper Jeans and Eco-Libris) and the author of Rethinking Corporate Sustainability in the Era of Climate Crisis (Palgrave Macmillan, July 2021).
Tina Kammer has been following developments in the field of sustainability since the 1980s. After eleven years as a cabinet maker, she worked for three years at the architecture firm Jestico + Whiles in London. Back in Germany, she realised further international projects in the field of brand architecture for companies such as BMW, MINI, IBM and as project manager at HUGO BOSS. In 2010, together with Andrea Herold, she founded the company InteriorPark., which promotes sustainable developments on many levels. As an impulse generator, she looks beyond the boundaries of individual isolated topics and is a sought-after expert at lectures, in consultations, workshops and juries. Her studio InteriorPark. specialises in sustainable architecture and design concepts. Since 2022, she has been teaching architecture as a professor with a with a focus on sustainable building at the IU.
Professor Martin Charter MBA FRSA is the Founding Director of The Centre for Sustainable Design ® at the University for the Creative Arts (UCA) that was established in 1995. Martin has more than 29 year’s experience in a wide range of topics related to sustainable business with particular expertise in sustainable innovation and product sustainability. Martin has sat on many international expert committees and advisory boards including P&G, Interface, World Resources Forum and Eco-innovation Observatory. He is the organizer of the Sustainable Innovation series of international conferences that is now in its 21st year. Martin has authored research on new ‘green’ business models, sustainable innovation, product design and remanufacturing and marketing & sustainability.
The originality, reproducibility and credibility are assessed.
Evaluated are the complexity of the analysis, the quality of the preparation and the way of implementation.
Consider the potential for environmental or social change.
This is about the design as an overall approach with the following criteria: aesthetics, user-friendly functionality, economic and ecological constructions, possibly the interaction of product and packaging. The quality of communication with the consumer about sustainability is also considered.
To assess the innovation, it is examined whether a problem / need (better) is solved, the scale of what is new and how relevant it is. When submitting concepts, there is an additional focus on the respective business model.
Assessment takes place along all phases of the life cycle (concept / pre-production, production, distribution, use, reuse). Information on the material used is considered separately, as well as information on the production conditions.